I am an American Brit who is self-motivated, creative, organised, flexible, highly energetic and who enjoys challenges. With more than 25 years’ experience in travel and tourism and 10 years in the Digital Marketing arena, I bring a global perspective and wealth of knowledge to and for clients.
My strengths include business development and strategy, communication, social media and digital marketing, product development and relationship-building, as well as the entrepreneurial skills gained from setting up and running my own businesses.
I began my career in New York, working in retail travel sales and tour management for CIEE/Council Travel. Then London beckoned working for usit Campus Travel where I spent 14 years progressing from UK Operations Manager to Sales & Marketing Director and then UK Wholesale Managing Director, before being appointed Product and Business Development Director for usit World, the global umbrella business.
Since 2002, I have worked extensively as a Sales, Marketing and Business Development Consultant with a great variety of fantastic clients – and with an emphasis on digital and social media. Because I was in on the ‘ground floor’ with both digital marketing and social media, having co-founded, owned and ran a leading digital and e-brochure agency for eight years, I am an expert in these areas. I have helped many clients to achieve an effective online presence – with my encouragement many businesses have harnessed the power of social media, especially Twitter, to their advantage.
I was a Director of the British Educational Travel Association (BETA) for 10 years (still a proud member) and a member of the Americas Interest Group (AIG) comprising of Travel & Tourism businesses interested in the inbound US market. Have a look at the Ventures section to see my entrepreneurial streak.
I am a networker extraordinaire – if you want ‘to know them’ then just ask me. You could say that I am a Jeannie that can make your wishes come true.